The Strategy of Signaling Limited Edition, Consumers’ Need for Uniqueness, and Purchase Intention

The Strategy of Signaling Limited Edition, Consumers’ Need for Uniqueness, and Purchase Intention

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碩士 === 國立政治大學 === 國際經營與貿易研究所 === 101

Bibliographic Details
Main Authors:	Chen, Ying Hsuan, 陳穎萱
Other Authors:	陳建維
Format:	Others
Language:	zh-TW
Online Access:	http://ndltd.ncl.edu.tw/handle/16062594424260423262

Internet

http://ndltd.ncl.edu.tw/handle/16062594424260423262