Culture-based marketing innovations for LUXGEN7 SUV in Russia
碩士 === 國立政治大學 === 科技管理研究所 === 101 === The purpose of this research is to develop a marketing plan for a new brand, which intends to enter a foreign market. The basis of the research is a proposal of marketing plan for LUXGEN7 SUV, the vehicle, which the company Yulon Motor is going to introduce into...
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/76480777323162808816 |