A study of TV Shopping and Consumer Behavior
碩士 === 國立政治大學 === 行政管理碩士學程 === 101 === The TV shopping industry has been thriving these years. With the trend of digital convergence, major TV shopping enterprises are dedicated to integrating different channels, including TV, the Internet and mobile phones and broaden the size of the industry. Wh...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/68346460634709429739 |