The Effects of Electronic Word of Mouth on Consumer Purchasing Intention –A Comparison of Sponsored and Non Sponsored Blog Reviews

The Effects of Electronic Word of Mouth on Consumer Purchasing Intention –A Comparison of Sponsored and Non Sponsored Blog Reviews

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碩士 === 國立政治大學 === 企業管理研究所 === 101

Bibliographic Details
Main Authors:	LIN, CHIAO CHEN, 林巧珍
Other Authors:	樓永堅
Format:	Others
Language:	zh-TW
Published:	2013
Online Access:	http://ndltd.ncl.edu.tw/handle/51785545904786622279

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