The Effects of Electronic Word of Mouth on Consumer Purchasing Intention –A Comparison of Sponsored and Non Sponsored Blog Reviews
碩士 === 國立政治大學 === 企業管理研究所 === 101
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51785545904786622279 |