Strategic Marketing Analysis of Business Development and Channel Management: a Case Study of Four Pillars
碩士 === 國立政治大學 === 企業管理研究所 === 101 === Globalization has led Taiwanese manufacturers to expand their brand globally. Four Pillars is the famous company in this field, and it also expanded its brand when the market in Taiwan grew maturely. This research discusses how Four Pillars sells tapes in emerg...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80846416619206795958 |