A Case of SME's Strategy Development and Implementation, Using Blue Ocean Strategy and Balanced Scorecard as a Model
碩士 === 國立政治大學 === 企業管理研究所 === 101 === The paper is based on a real life case study of a textile firm, that is trying to develop and implement the Blue Ocean strategy and Balanced Scorecard. First, the results achieved by the firm under discussion itself are analyzed, dissatisfactory conclusions ar...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/5bk7bq |