Type of Corporate Social Responsibility Impact on Consumer Awareness - Regulatory Focus and Construal Level as Moderators

碩士 === 國立政治大學 === 企業管理研究所 === 101 === Increasingly expanding the scope of business operations also face more challenges, in addition to doing the basic operations, but if the consumer's point of view to be able to implement corporate social responsibility, may be more effective in subsequent op...

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Bibliographic Details
Main Author: 鄭佩蓉
Other Authors: 張愛華
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/42000945174107267016