Optimize Marketing Effectiveness in Pharmaceutical Industry
碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 101 === Measuring marketing effectiveness is critical for marketers as the pharmaceutical industry is under great pressure for cost control. Pharmaceutical marketers need to optimally allocate these resources and ensure that they achieve the highest possibl...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/08940321629742428766 |