Using Dramaturgical Theory to Analyze the Impact of Customer Service Quality on Customer Satisfaction - the Case of Customer Service at Chunghwa Telecom Co. Ltd
碩士 === 明新科技大學 === 管理研究所碩士在職專班 === 101 === This study indicates the relationship between service qualities of telecommunication industry and the customers’ satisfaction degree by Using dramaturgical theory proposed by Grove and Fisk (1983), which focuses on analyzing four primary factories including...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49658084614693851370 |