Study on Product Brand Image and Individual’sProduct knowledge and Perceived Risk AffectingConsumer Purchasing Behavior Intention：A Case Study on the Cell Phones
碩士 === 美和科技大學 === 經營管理研究所 === 101 === There are quite a few reports related to the explosions or malfunctions of knock-off cell phones in Taiwan media reports in the recent years. Most of the knock-off cell phones are sold with only 40% to 50% price of the original branded phones. Behind these unrea...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5wz2jb |