A Study on the Experiential Marketing of All-out Defense Military Summer Battle Camp Under All volunteer Military System

碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 101 === The purpose of this study is to explore the status quo and the future development and focal points of All-out Defense Military Summer Battle Camp. Semi-structured Interviews of qualitative research method is adopted in this study. Two study participators from...

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Bibliographic Details
Main Authors: Shi-Han Wang, 王詩涵
Other Authors: Chun-chen, Chi Ph.D.
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/77366409580721110466