The Relationship among Brand Satisfaction, Brand Commitment, Brand Loyalty and Patriotism: Case of Lativ and HTC
碩士 === 銘傳大學 === 國際企業學系碩士班 === 101 === This research is based on the structure presented by Fullerton (2005). Patriotism, which is another variable in the model, is included in this study to see if it is a moderator for the relationship between Brand Satisfaction, Brand Commitment and Brand Loyalt...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/62b6f9 |