A Study of the Effect on the Mini Short Video Advertising Involvement and Experience toward Brand Attitude and Purchase Intention
碩士 === 康寧大學 === 生產事業管理研究所 === 101 === As networks become more popular, the convenience of smart phones and tablet PCs are also getting more convenience. The advertising industry seems to find a new communication tool for consumers - Mini Short Video Advertising . Compared with traditional advertisin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49000905502272412813 |