A Study of Taichung City’s Passenger Transport Service Quality Evaluation Indicators-Application Of Kano’s Model
碩士 === 嶺東科技大學 === 行銷與流通管理研究所 === 101 === This study applied Kano’s model to classify service quality attributes as attractive quality, one-dimensional quality ,must-be quality, indifferent quality and reverse quality, these were based to design the quantitative and facilitate analyzing and explainin...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77877193334100993139 |