The Case Study of Brand Experience Integrated with Interactive Technology to Enhance Brand Identity
碩士 === 嶺東科技大學 === 高階主管企管碩士在職專班 === 101 === With the age of consumption value, marketing concept enhances to human hopes, values and spirit realm. In general, consumers experienced the interactive technology experience to expand the country's soft power. Through this process, the interactive tec...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/77393032035632861943 |