Marketing Tory Burch:A Case Study in Brand Image and Spatial Image

碩士 === 嶺東科技大學 === 流行設計研究所 === 101 === Window display and space image are the first impression a brand could give to its’ consumers. They are also the keys to successful branding, cut through brand clutter, convey brand concept and product information. By seeing the window display and experiencing...

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Bibliographic Details
Main Authors: Huang, Hsiao-Ching, 黃筱晴
Other Authors: Fu, Szu-Hua
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/51671601405816755058