The Role of Public Relations in Brand Buildingand Developing-Case Study of Vietnamese Noodle“Pho 24” Brand
碩士 === 國立高雄應用科技大學 === 資通產品研發與生產碩士外國學生專班 === 101 === Brand is one of important factors to business activities. It is the relative power of attraction of a given brand versus other brands and the levels of other product attributes. Therefore, there are many companies which are very successful in using...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dghszt |