Effects of Study Tour Product Image on Study Tour Satisfaction and Behavior Intention

碩士 === 國立高雄應用科技大學 === 財富與稅務管理研究所碩士在職專班 === 101 === The purpose of this study is to explore the effect of study tour image on study tour satisfaction and behavioral intentions after study tour. This study follows the context of the service quality perspective to construct a theoretical model to explo...

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Bibliographic Details
Main Authors: Chih-Ting Chang, 張智婷
Other Authors: Hao-Chen Huang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/22615258200336342479