An Examination of the Gift Attributes on Happiness: Moderating Roles of Gender Traits and Product Complementing
碩士 === 國立高雄應用科技大學 === 國際企業系碩士在職專班 === 101 === “A sense of happiness” is an abstract emotion that is difficult to be quantified, and consumers may have different feelings under different situations. Consumers are more likely to re-purchase if their previous purchasing experience is pleasant. In oth...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72738006760983797283 |