A study of Effect of Service Quality,Web Trust,and Repurchase Intension-An Example of Group Buying Website
碩士 === 國立高雄應用科技大學 === 國際企業系碩士在職專班 === 101 === Group-buying has become a major online shopping mode among users in Taiwan. Many "group-buying sites" sprung up accordingly. Previous studies indicate that the service quality of website is based consumer’s comparsion of their expectations...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31721972447906103152 |