The Effect of Perceived Expertise and Perceived Value on Customer Churn– The Mediation Role of Trust and Customer Satisfaction

碩士 === 國立高雄應用科技大學 === 企業管理系碩士在職專班 === 101 === Taiwan's auto maintenance industry is a maturing technology-intensive services industry, where various institutional car warranty factory resides in. Recently, fluctuations in international oil prices, global financial crisis, the emergent of the do...

Full description

Bibliographic Details
Main Authors: Jen-kuo Yang, 楊仁國
Other Authors: Pei-Hung Ju
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/73955915158378175901