Antecedents of Purchase Intention on Green Products: Moderator of Product Involvement and Example of Energy-Efficient Products
碩士 === 國立高雄應用科技大學 === 企業管理系碩士在職專班 === 101 === The major aims of this study are to explore the effect of variables such as altruistic value, environmental sensitivity, self-image congruence, and perceived value on purchase intention of green products. To have further more findings, green consumption...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87816511094027170384 |