A Study on Inadequate Acts of Franchise & Chain Stores Penalized by the Fair Trade Commission – A Case of Food & Beverage

• Main Authors: Chih-Ching Yen, 顏智卿
• Other Authors: Chang-Ching Tsai
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/03268381963056354412

碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理研究所 === 101 === This study investigates two penal cases which Franchisee violate the Fair Trade Law. In order to improve the franchisee’s strategy of marketing and franchise, protect franchisee’s interests, the study summarize various violations for references, examples of information outflow and joint actions to avoid losses caused lack of knowledge. The main research methods include litherature reveiew, comparative analysis and case analysis. The results show that most franchisees are penalized by Fair Trade Commission because they don’t understand the significance of misconduct, the fines are not high, or weak law-abiding behavior. Even have continuously penalty by the same cause and matter, and this situation may cause by the small amount of fines. Compared with the enormous benefits, those franchisees don’t even think about improve their misconducts. But those penalties still damage to corporate image and increased overhead. Futhermore, they may affect the business management and result in management crisis. In our country regulations relating franchising owners are only limited by civil law, unfair competition law, consumer protection law and the Fair Trade Commission. There has no specific laws required for franching and it is really inadequate. It is better increase relevant regulations in civil law. Association of franchisee also can publish some penalty cases for vigilance, and provide relevant methods and channels for help to avoid or mitigate losses.