A Study on Inadequate Acts of Franchise & Chain Stores Penalized by the Fair Trade Commission – A Case of Food & Beverage

碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理研究所 === 101 === This study investigates two penal cases which Franchisee violate the Fair Trade Law. In order to improve the franchisee’s strategy of marketing and franchise, protect franchisee’s interests, the study summarize various violations for references, examples...

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Bibliographic Details
Main Authors: Chih-Ching Yen, 顏智卿
Other Authors: Chang-Ching Tsai
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/03268381963056354412