A Study of the Relationships among Destination Image, Brand Personality, Satisfaction and Loyalty – A Case of Sapa Town-Viet Nam
碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理研究所 === 101 === Abstract Sapa is a famous scenic spot for stay in summer in the inland Viet Nam. It is at an eleration of 1500 metres and its climate is cool in the four seasons. Besides, it has its particular customs and lifestyle. It has been constructed into a high...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82573195591020090553 |