New Wine in New Bottles? The Development of Multi-Brands for Hotel Chains in Taiwan
碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理研究所 === 101 === In recent years, Taiwan allowed China’s residents travel to Taiwan. Many hotel groups expect that there will have great demand of accommodation. Large hotel chains then detect that they can implement multi-brand strategy to establish an innovation brand h...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72770934008128211255 |