Using UTAUT to Explore the Usage Intention of Mobile Application User – Price as a Moderator
碩士 === 國立高雄應用科技大學 === 資訊管理研究所碩士班 === 101 === Due to the rapid growth of smart phones, mobile application services create new business opportunities. In the previous study, fewer researchers are focus on the issues of the consumers’ behavioral intention and purchase for mobile applications. Hence,...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/364a2h |