The Relationship among Perceived Risk, Price Consciousness and Purchase Intention
碩士 === 國立高雄應用科技大學 === 企業管理系 === 101 === With the growth of the Internet, it has become indispensible to our daily activities. When purchasing products on the Internet, Consumers feel uncertain, so the issues about “Money-Back” are increasing. Therefore, it is the objective of this study to explore...
Main Authors: | Hou Bo-Cyuan, 侯柏全 |
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Other Authors: | Chen, Rong-Fang |
Format: | Others |
Language: | zh-TW |
Published: |
2013
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Online Access: | http://ndltd.ncl.edu.tw/handle/31745923796348992637 |
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