The Relationship among Perceived Risk, Price Consciousness and Purchase Intention

碩士 === 國立高雄應用科技大學 === 企業管理系 === 101 === With the growth of the Internet, it has become indispensible to our daily activities. When purchasing products on the Internet, Consumers feel uncertain, so the issues about “Money-Back” are increasing. Therefore, it is the objective of this study to explore...

Full description

Bibliographic Details
Main Authors: Hou Bo-Cyuan, 侯柏全
Other Authors: Chen, Rong-Fang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/31745923796348992637