A Study of the Relationship among Customer Interaction Orientation, Coopetition, Absorptive Capacity ,and Service Innovation in Service Industry-Banking as an Example

碩士 === 國立高雄應用科技大學 === 人力資源發展系碩士班 === 102 === Improving can be regarded as a important practice of service industry to gain competitive advantage. This study aims to understanding the interactions among customer interaction orientation, coopetition, absorptive capacity and service innovation. This re...

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Main Authors: Yeh, Hsin-Yi, 葉信頤
Other Authors: Hsu, Shu-Kuan
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/7fwh5v
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spelling ndltd-TW-101KUAS00070022019-05-15T21:23:33Z http://ndltd.ncl.edu.tw/handle/7fwh5v A Study of the Relationship among Customer Interaction Orientation, Coopetition, Absorptive Capacity ,and Service Innovation in Service Industry-Banking as an Example 服務業之顧客互動傾向、競合、吸收能力與服務創新之關係—以銀行業為例 Yeh, Hsin-Yi 葉信頤 碩士 國立高雄應用科技大學 人力資源發展系碩士班 102 Improving can be regarded as a important practice of service industry to gain competitive advantage. This study aims to understanding the interactions among customer interaction orientation, coopetition, absorptive capacity and service innovation. This research conducted a questionnaire survey on Taiwaness banking. There are totally 700 questionnaires distributed and 203 valid responses collected. The study findings are as follows. First, customer interaction orientation positively affects service innovation. Secondly, coopetition positively affects service innovation. And the absorptive capacity plays a role of mediation between customer interaction orientation and service innovation. According the conclusion, the implication and suggestion also were provided. Hsu, Shu-Kuan 許淑寬 2014 學位論文 ; thesis 83 zh-TW
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language zh-TW
format Others
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description 碩士 === 國立高雄應用科技大學 === 人力資源發展系碩士班 === 102 === Improving can be regarded as a important practice of service industry to gain competitive advantage. This study aims to understanding the interactions among customer interaction orientation, coopetition, absorptive capacity and service innovation. This research conducted a questionnaire survey on Taiwaness banking. There are totally 700 questionnaires distributed and 203 valid responses collected. The study findings are as follows. First, customer interaction orientation positively affects service innovation. Secondly, coopetition positively affects service innovation. And the absorptive capacity plays a role of mediation between customer interaction orientation and service innovation. According the conclusion, the implication and suggestion also were provided.
author2 Hsu, Shu-Kuan
author_facet Hsu, Shu-Kuan
Yeh, Hsin-Yi
葉信頤
author Yeh, Hsin-Yi
葉信頤
spellingShingle Yeh, Hsin-Yi
葉信頤
A Study of the Relationship among Customer Interaction Orientation, Coopetition, Absorptive Capacity ,and Service Innovation in Service Industry-Banking as an Example
author_sort Yeh, Hsin-Yi
title A Study of the Relationship among Customer Interaction Orientation, Coopetition, Absorptive Capacity ,and Service Innovation in Service Industry-Banking as an Example
title_short A Study of the Relationship among Customer Interaction Orientation, Coopetition, Absorptive Capacity ,and Service Innovation in Service Industry-Banking as an Example
title_full A Study of the Relationship among Customer Interaction Orientation, Coopetition, Absorptive Capacity ,and Service Innovation in Service Industry-Banking as an Example
title_fullStr A Study of the Relationship among Customer Interaction Orientation, Coopetition, Absorptive Capacity ,and Service Innovation in Service Industry-Banking as an Example
title_full_unstemmed A Study of the Relationship among Customer Interaction Orientation, Coopetition, Absorptive Capacity ,and Service Innovation in Service Industry-Banking as an Example
title_sort study of the relationship among customer interaction orientation, coopetition, absorptive capacity ,and service innovation in service industry-banking as an example
publishDate 2014
url http://ndltd.ncl.edu.tw/handle/7fwh5v
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