A Study of the Relationship among Customer Interaction Orientation, Coopetition, Absorptive Capacity ,and Service Innovation in Service Industry－Banking as an Example
碩士 === 國立高雄應用科技大學 === 人力資源發展系碩士班 === 102 === Improving can be regarded as a important practice of service industry to gain competitive advantage. This study aims to understanding the interactions among customer interaction orientation, coopetition, absorptive capacity and service innovation. This re...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7fwh5v |
| Summary: | 碩士 === 國立高雄應用科技大學 === 人力資源發展系碩士班 === 102 === Improving can be regarded as a important practice of service industry to gain competitive advantage. This study aims to understanding the interactions among customer interaction orientation, coopetition, absorptive capacity and service innovation. This research conducted a questionnaire survey on Taiwaness banking. There are totally 700 questionnaires distributed and 203 valid responses collected. The study findings are as follows. First, customer interaction orientation positively affects service innovation. Secondly, coopetition positively affects service innovation. And the absorptive capacity plays a role of mediation between customer interaction orientation and service innovation. According the conclusion, the implication and suggestion also were provided.
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