A Study on the Effects of Smart Phone Operating PlatformService on Consumer Preferences
碩士 === 崑山科技大學 === 資訊管理研究所 === 101 === Consumers typically would consider numerous factors, such as product appearance, price, brand, operation system, and hardware in purchasing their smart phones. Importantly, there are ten important factors highlighted by Paranraman, et al. (1985), in the paper “A...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60981068296776551990 |