The Analysis of Brand Perception Position of Cord Blood

碩士 === 崑山科技大學 === 企業管理研究所 === 101 === ABSTRACT How to choose cord blood bank for expectant parent? What kind of the factors need to be considered during various cord blood banks? The object of this investigation is to find out the key factors of purchase intention of consumers by their understa...

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Bibliographic Details
Main Authors: Chun-Hung Wu, 吳俊鴻
Other Authors: Yi-Chang Chen
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/65643887788463245596