Exploring the Performance Evaluation System for Integrated Marketing Communication – using Hybrid MCDM Model
碩士 === 開南大學 === 專案管理研究所 === 101 === Many companies invest a lot of money to build a database, purchase software support systems or outsource to the marketing companies to handle the IMC (integrated marketing communications) program, will let the IMC program run in smooth way. Customer behavior chang...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12109047816058634887 |