A Study on the Effect of Mobile Device upon Internet Advertisement Performance – Do Holidays and Weekends Matter?
碩士 === 開南大學 === 資訊管理學系 === 100 === This paper presents the effects of mobile device upon internet advertisement performance. In this paper, author used Impressions, Clicks and Click through Rate to study how mobile device affect the user browse behavior on holidays, weekends and weekdays, and on dif...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98803974711923149677 |