A Study on Specialization Strategy in the High-Tech Industry - Using Acer Corporation as Example
碩士 === 開南大學 === 商學院碩士在職專班 === 101 === In a time when consumers have become more autonomous in their purchasing decision making, it has become imperative for companies to raise their brand value. Over the years, Industries in Taiwan, such as Acer with its value exceeding 120 million USD, have enj...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2012
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Online Access: | http://ndltd.ncl.edu.tw/handle/96209336147258278029 |