A Study on Specialization Strategy in the High-Tech Industry - Using Acer Corporation as Example

碩士 === 開南大學 === 商學院碩士在職專班 === 101 === In a time when consumers have become more autonomous in their purchasing decision making, it has become imperative for companies to raise their brand value. Over the years, Industries in Taiwan, such as Acer with its value exceeding 120 million USD, have enj...

Full description

Bibliographic Details
Main Authors: Hsu, Hui-Chin, 許蕙琴
Other Authors: Chin, Kuo-Chia
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/96209336147258278029