A Study of Relationship among The Factors of Experiential Marketing, Service Quality, and Agency Image on Satisfaction and Loyalty for Kaohsiung Museum of Fine Arts
碩士 === 義守大學 === 管理學院管理碩士在職專班 === 101 === This research aims to discuss the visitors’ satisfaction and loyalty to Kaohsiung Museum of Fine Arts in relation to the museum’ experiential marketing, service quality and agency image. The five dimensions be analyzed on experiential marketing are sensate ex...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02877405612624302667 |