The Effect of Brand Affect and Brand Trust on Building Brand Equity and Brand Loyalty under Emotional Brand
碩士 === 義守大學 === 管理學院管理碩博士班 === 101 === Kotler talking about the Internet and globalization trends marketing is undergoing a revolution,and business shifted to focus establish deep and long-term relationship with customer,and not only make customer satisfaction but also make them happy. The world...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89546290030154943064 |