A Study on the Correlation Among Brand Image、Brand Equity and Consumer Willingness — Using the hotel industry as an example
碩士 === 醒吾技術學院 === 全球運籌管理研究所 === 101 === This study probed into the correlations among brand image, brand equity, and consumer willingness, in order to better understand consumer evaluations of corporate brand images (e.g., symbolic, functional, experiential) and the effect of brand equity (e.g.,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/juyqrk |