Impact of Destination Image on Travel Intention-The Case of Taiwan Center of World Expo at Hsinchu
碩士 === 玄奘大學 === 企業管理學系碩士班 === 101 === Destination image is an important variable in the prediction of consumers’ travel intention. However, existing researches of destination image model have not been validated in various “short-stay” destinations thoroughly. This study uses Taiwan Center of World E...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2013
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Online Access: | http://ndltd.ncl.edu.tw/handle/w4uk3f |