Impact of Destination Image on Travel Intention-The Case of Taiwan Center of World Expo at Hsinchu

碩士 === 玄奘大學 === 企業管理學系碩士班 === 101 === Destination image is an important variable in the prediction of consumers’ travel intention. However, existing researches of destination image model have not been validated in various “short-stay” destinations thoroughly. This study uses Taiwan Center of World E...

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Bibliographic Details
Main Authors: Huang, Kuo-sung, 黃國松
Other Authors: Dr. Tseng, Kuang-Jung
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/w4uk3f