The Publishing Industry Personnel Sales Process and The Role of Research--Discussion Internet Bookstores and Entity Bookstores Comparison

碩士 === 輔仁大學 === 企業管理學系管理學碩士在職專班 === 101 === The relationship between book publishers and book marketers has been a community of mutual interest, and the two sides in most cases maintain a good interaction. The main feature of the domestic book publishing market is the small scale of both publishers...

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Bibliographic Details
Main Authors: Huei-Wen Wang, 王慧雯
Other Authors: Min-Sun Wuang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/t8q9x8