The Influence of Message Appeals upon the Foreigners’ Eating Intentions for Taiwanese Street foods— Food Neophilia and Neophobia as the Moderator
碩士 === 輔仁大學 === 餐旅管理學系碩士班 === 101 === In this study, we investigated the moderator of the foreigners’ food neophilia and neophobia on the relationship between message appeals and eating intentions for Taiwanese Street foods. The study used a snowball sampling, and issued the questionnaires on an onl...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94035455549492971621 |