The effects of experiential value by advertising elements and theater elements – an example of commercial micro-film.

碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 101 === With IT development and scientific and technological progress, also followed by a change in the mode of transmission, micro-wave films thus rise, business owners have increasingly emphasized the economic benefits of this block, this study will explore the fac...

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Bibliographic Details
Main Authors: TSAI, MING-HAN, 蔡明翰
Other Authors: Yie-Fang, Kao
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/z5y8zv