A Study of the Relationship of Lifestyle and Fashion Involvement on Purchase Intention of Organic Cotton Apparel
碩士 === 輔仁大學 === 織品服裝學系碩士班 === 101 === In recent years, apparel retailers appeal consumers to pay much attention to environment-friendly clothing. However, how to attract consumers to buy organic cotton apparel becomes an important issue for manufacturers. Lifestyle and fashion involvement also hav...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86073824455260691033 |