The effect of young people traits on the adoption of service innovation –The example of What’s App
碩士 === 輔仁大學 === 國際經營管理碩士學位學程 === 101 === More and more people use smart phone on the road or MRT every day. The purpose of this study would like to explore which consumer traits on the adoption of service innovation, so that software industry for the development can also be easier to know what are i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04293178310043949313 |