Consumer's Intention to Participate in Cocreation of Business Managed Social Media Environment
博士 === 輔仁大學 === 商學研究所博士班 === 101 === Determining how to effectively encourage and facilitate consumers to utilize social media to co-create value with firms has become an important issue in recent years, but remains ambiguous. In order to help enterprises utilize social media to co-create value wi...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/48108886925191968568 |