The Impact of Spokespersons' Gender and Sexual Humor on Medical Beauty Advertising- An Eye Tracking Analysis
碩士 === 輔仁大學 === 心理學系 === 101 === The trend of medical beauty has been booming. In order to attract more consumers to use their services, advertising agencies do their best in the advertising and marketing fields. They discover that using sex appeals in ads also seems to be effective. Humor appeal an...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/cbw9yp |