A Study for Brand Marketing in Cultural and Creative Industries —
碩士 === 佛光大學 === 傳播學系 === 101 === The purpose of this study was to explore the cultural and creative brand marketing strategies adopted in the process of the creation of the brand, and the development of products to the mass production stage. The background of this study, as recently in the c...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/99764582695821253888 |