娛樂教育說服效果之個案研究-以生態保育電影"返家十萬里"為例

碩士 === 佛光大學 === 傳播學系 === 101 === Entertainment programs can be educational too. The concept of Entertainment- Education (E-E) refers to the persuasive power of improving desired knowledge, beliefs, attitude, and behaviors of the audience through entertainment such as television, radio programs a...

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Bibliographic Details
Main Author: 楊雅琪
Other Authors: 陳才
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/70122884066588959658